After 38 fantastic years as Venture Holidays we are excited to announce the next phase as we rebrand to Venture Far as of today. The new branding was developed to better represent our level of service and high quality product offering.
It is our ethos to be creatively adventurous, to not only embrace but drive change in the travel industry. We will continue to evolve, be nimble and go well beyond the traditional itinerary and hotel booking to provide a premium travel service to you.
Venture Far and the tagline “Naturally Curious” evokes the idea of taking travellers on an experience of self-discovery that is more adventurous, personalised, experiential and attuned to local culture. Travellers are looking for their own unique travel experience – a desire to travel on a more involved emotional, deeper and personal level. Venture Far takes the hard work out of planning these one-of-a-kind and transformative trips. The name also embodies the wealth of knowledge of our team and commitment to continual improvement in our level of customer service.
We created a modern take on the “Land, Sea & Sky” of the original Venture Holidays logo. We included a new font and redeveloped the logo to utilise the alchemical symbols for earth (“V”) and air (“A”) to represent the integral connection between earth and air in supporting the ways we travel. The expanded brand colour palette utilise this connection to the elements with turquoise ocean, green jungle and red earth – will feature on all materials.
Importantly, Venture Far will continue to provide the extensive range of accommodation, flights, transfers and tours that agents are used to.
The branding will be a phased roll out, with the name changing immediately to Venture Far. This will then be reflected in all future brochures and other marketing materials, commencing with our UK & Europe brochure, closely followed by Africa. Our brand-new website will be released in November with a new modern style and features to improve the user experience.
Further in line with the brand, Venture Far has relocated to brand new offices in the State Heritage Registered Darling Building, 28 Franklin Street, Adelaide.
We are excited about our future and look forward to making further announcements over the coming months. If you have any questions, please don’t hesitate to get in touch via phone on +61 8 8238 4511 or email us at our new email address email@example.com.
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